HomeMy WebLinkAboutORD 07-078 ORDINANCE NO. 07-078
ENTITLED AN ORDINANCE AMENDING CHAPTER 30,
SUBSECTIONS 30-4(b) and 30-28(d)(3) RELATING TO
ALLOWING OFF-PREMISE DIGITAL ADVERTISING SIGNS;
PROVIDING FOR SEVERABILITY; PROVIDING FOR
REPEAL AND PROVIDING A PENALTY.
BE IT ORDAINED BY THE CITY OF BEAUMONT:
Section 1.
THAT Chapter 30, Subsection 304(b) be and the same is hereby amended to add
a definition to read as follows:
Sec. 30-4. Definitions.
(b) Definitions: In the interpretation of this chapter,the following words and
terms are to be used and interpreted as defined hereinafter:
Digital billboard: An off-premise advertising sign displaying digital
static images controlled by electronic communications.
Section 2.
THAT Chapter 30, Subsection 30-28(d)(3)(a) and (b) be and the same are hereby
amended and a new subsection (c) is added to read as follows:
Sec. 30-28. Sign regulations.
(d) Advertising signs. Advertising signs shall not be permitted except as
noted:
(3) Illumination: Except for digital billboards as provided herein,
advertising signs may be illuminated only by indirect lighting subject to
the following conditions:
a. Signs which contain, include or are illuminated by
flashing, intermittent or moving lights are prohibited, except for
digital billboards,as defined in this chapter. Signs giving public
service information such as, but not limited to, time, date,
temperature,weather or similar information shall be permitted.
b. Lighting shall be shielded to prevent beams or rays from
being directed at any portion of a traveled roadway or an
occupied residential area and shall not be of such intensity or
brilliance as to cause or impair vision.
C. Digital billboards that are illuminated shall be subject to
the following restrictions:
1. The image or message shall be static or fixed
and lasting no less than ten (10)seconds. Each screen
message is to contain a single advertisement;
2. The image or message shall change to another
image or message in a period of two seconds or less;
3. The image or message shall not be animated,
flashing, scrolling or contain video imagery;
4. The image or message shall adjust its brightness
as ambient light levels change so as not to be visually
distracting; and
5. The digital billboard shall contain a default
design that will freeze the sign's image or message if a
malfunction occurs.
Section 3.
That if any section, subsection, sentence, clause or phrase of this ordinance, or the
application of same to a particular set of persons or circumstances should for any reason
be held to be invalid, such invalidity shall not affect the remaining portions of this
ordinance, and to such end the various portions and provisions of this ordinance are
declared to be severable.
Section 4.
That all ordinances or parts of ordinances in conflict herewith are repealed to the
extent of the conflict only.
Section 5.
That any person who violates any provision of this ordinance shall, upon conviction,
be punished as provided in Section 1-8 of the Code of Ordinances of the City of Beaumont,
Texas.
PASSED BY THE CITY COUNCIL of the City of Beaumont this the 24th day of
July, 2007.
�Yyor Becky Ames -
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